Welcome to ethicali, home of Cindersophia's Decluttering Service and a curation of ethically-made products that are fair trade, plant based and sustainable.

cindersophia's decluttering service

Practical, hands-on support to declutter and organise your belongings in a way that's simple, achievable, and sustainable.

I'll create spaces that actually work for your everyday life. We'll sort through what you own, make clear decisions about what to keep and what to let go of, or store away for the time being, and set up intuitive systems so everything has a proper place.

As a cozy minimalist, my goal isn’t to just make you get rid of things. My goal is to create spaces you love that are easy to maintain, easy to navigate, and easy to reset when life gets busy again.

Whether you’re feeling overwhelmed by clutter or just want to bring more order and calm into your home, I'll help you transform your chaos into practical, functional systems that last.

session pricing

🖥️ 1 Hour better (virtual session) - $65 NZD

A focused online session to make fast progress in one space. Perfect for quick resets, stuck areas, or accountability to finally get it done.

🛋️ Half day (3 - 4 Hours) - $290 NZD

Ideal for a single room or defined area. We declutter, organise, and set up simple systems so the space works better immediately and long-term.

🏡 Full day (6 - 8 Hours) - $490+ NZD

For deeper transformation across one to two rooms. We fully reset your space, simplify systems, and create long-lasting order and flow.

📍 In-person sessions available in Auckland only
🌍 Virtual sessions available internationally

a bit about me

Hi, I'm Sophia 👋🏼

My passion for decluttering and organising began with transforming my own home and experiencing firsthand the impact a well-organised space can have on daily life. What started as a personal journey grew into a mission to help others create homes that feel calmer, more functional, and easier to maintain.

With a background in software development and web design, I bring a systems-focused approach to organising. Just like a well-designed website, a well-designed home should be intuitive, efficient, and work for the people who use it. I love creating practical, personalised systems that reduce stress and make everyday life easier.

Through decluttering services, donation matchmaking, and ethical products, my goal is simple: to help people create more space for what matters most.

eco friendly collection

a curation of ethically-made products that are fair trade, plant based and sustainable 🩵